Mr. Vinod Kumar Dutt, the Managing Director of Chanakya Dairy Products Pvt Ltd., began supplying processed milk in 1994 under the brand name of HF Super on the suggestion of his father, who was wary of the quality of milk supplied to his house. From a very small operation of processing only 25,000 litres of milk per day, HF Super today has grown into a brand synonymous with purity, freshness and quality in northern India.
Over the years HF Super was able to deliver consistent quality by introducing unconventional procurement practices, e.g. removing the middlemen and purchasing milk directly from the producers and introduced several other successful distribution operations. In 2005, after a span of 10 years the company touched its maximum processing capacity and had to set up a new facility with 10 times the handling capacity of milk. It has been the result of persistent efforts and special stress on quality of Raw Material and Finished Milk Products that the consumers have instilled remarkable confidence in the quality, thus the demand has reached beyond its operational capacity.
In recent years, HF super has introduced a line of bakery products with the unchangeable goal of providing fresh and quality products to its consumers. Similar to Dairy, the Bakery unit is also on the path of achieving its maximum capacity owing to enriched ingredients and state of the art automatic machinery with nearly untouched production of bread and bakery products. In Future, HF Super plans to keep introducing high quality products and maintaining its commitment to consumers.